When it comes to outdoor advertising, a LED screen plays an important role. After all, they catch the eye of the audience and display info engagingly.
To maximize the impact of your advertising on large screens, it’s essential to know how to create content for these displays. Take LED screens, for instance, where their size has a direct impact on resolution. It becomes crucial to create content that aligns perfectly with the physical resolution of the screen. Text that is either too small or too large can result in blurry visuals, potentially turning off your audience.
To make your LED content more captivating, you need to keep some factors in mind such as….
What is the Duration of Content?
What is the ideal duration of the content over the large screens?
It should be according to the viewing time of your audience which may be typically 10-25 seconds. Longer content may not go well as most people even see the beginning but not the end or vice-versa. It is important to make them see the entire content, right from start to finish as they walk past the screen. Aim to create engaging content that can convey your message beautifully.
Think About Formatting:
- Keep the text large:
Make sure to keep the text large. The ideal size of the text for a 6 mm pixel pitch display is 2-2.5″ tall. Small text is great for small screens up to 40″ LCD, but may not go well with a large LED.
- Avoid using Shades or Glossy Effects on Text:
LED display has fewer pixels, making it incompatible with such formatting.
- Use Sans-Serif Fonts:
Verdana or Tahoma font is more readable over the large LED.
- Keep the Contrast:
Stick to the basic principles of color while creating content for a large LED. The ideal color contrasts are— black on yellow, black on white, yellow on black, or green on white.
Don’t Sideline the Design:
Get the content designed by a professional designer specialized in content for LEDs. Make sure to test the content to check how it looks.
Keep the Things Balanced:
Content for large LEDS should be balanced. It shouldn’t be so complicated or so creative that it gets off the user’s head. Neither should it be so simple that it lacks all sophistication. Therefore, keep the content somewhere between complexity and simplicity.
Introducing a clear call to action even in your creative or memorable content is important to trigger your audience’s decision. Otherwise, the audience may look into just the creative part while forgetting the purpose of the content. Aim for the content that prompts the viewers “to do” once it is visible to them.
Make Sure to Deliver Fresh and Engaging Content:
The content should be fresh, engaging, and useful. Fresh content captures attention and lets you drive audience interaction to action in a dynamic, engaging way. Here’s how…
- Update your content constantly as people will likely look at the screens more often.
- Don’t run only advertisements. You can show stock-exchange updates, news, sports, and weather forecast along with it. Even displaying updated temperature or the quote of the day will make people curious about the next display.
- This is a no-brainer! HD graphics can make a difference to your visual appeal.
With the help of these tips, you can make your content powerful, engaging for larger LEDs. As you explore the content creation for LED you will no doubt give your best but these guidelines can make a difference. Keep in mind that LED displays are amazing tools to convey your message to the audience. In a nutshell, professionally created, captivating content is important to achieve success with a large LED.